| dc.contributor.advisor |
Kozák, Vratislav
|
|
| dc.contributor.author |
Kukučková, Lucia
|
|
| dc.date.accessioned |
2010-07-19T16:42:16Z |
|
| dc.date.available |
2010-07-19T16:42:16Z |
|
| dc.date.issued |
2010-05-21 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/12893
|
|
| dc.description.abstract |
Bakalárska práca sa skladá z dvoch hlavných častí. V teoretickej časti sú vysvetlené základné pojmy z marketingovej komunikácie, do ktorej nepochybne patrí aj event marketing a ostatné nové trendy v marketingovej komunikácii. Druhou časťou je praktická časť, ktorá analyzuje túto konkrétnu firmu. Táto časť sa delí na tri časti. Prvou časťou je analýza súčasného stavu využitia marketingovej komunikácie, kde je firma analyzovaná podrobnejšie. Je tam zahrnutá história, produkty, ktoré poskytujú, konkurencia, jej reklama a tiež ciele a ďalšie analýzy. V druhej časti sú vypracované odporúčania pre zlepšenie event marketingu. A v poslednej časti sú dané odporúčania podrobené nákladovej a rizikovej analýze. |
cs |
| dc.format |
67 |
cs |
| dc.format.extent |
1432111 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Marketingová komunikácia
|
cs |
| dc.subject |
integrovaný event marketing
|
cs |
| dc.subject |
image
|
cs |
| dc.subject |
atraktívnosť
|
cs |
| dc.subject |
emócie
|
cs |
| dc.subject |
exteriér
|
cs |
| dc.subject |
SWOT analýza
|
cs |
| dc.subject |
nové trendy
|
cs |
| dc.subject |
reklama
|
cs |
| dc.subject |
Marketing communication
|
en |
| dc.subject |
integrated event marketing
|
en |
| dc.subject |
image
|
en |
| dc.subject |
attractiveness
|
en |
| dc.subject |
emotions
|
en |
| dc.subject |
exterior
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.subject |
new trends
|
en |
| dc.subject |
promotion
|
en |
| dc.title |
Doporučení k využívání nových trendů v marketingové komunikaci |
cs |
| dc.title.alternative |
Recommendation to Application of New Trends in Marketing Communication |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Ižvolt, Juraj |
|
| dc.date.accepted |
2010-06-08 |
|
| dc.description.abstract-translated |
The work consists of two comprehensive chapters. Its theoretical part explains the most essential terminology from marketing communication, in which undoubtedly belongs the event marketing and other new trends of the marketing communication. The second part is practical and analyzes the company mentioned above. This part is devided into three subchapters. The first part of the second chapter is an analyse of the actual state of using the marketing communication, where the company is analysed in further details. It encompasses its history, products, ability to compete on the market, sales promotion and also purposes and other analysis. The second subchapter outlines major recommendations to improve the event marketing communication. In the final subchapter all the proposed recommendations are tested in the cost and risk analysis. |
en |
| dc.description.department |
Ústav managementu a marketingu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/116
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a ekonomika |
cs |
| dc.thesis.degree-discipline |
Management and economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
16716
|
|
| dc.date.assigned |
2010-04-06 |
|
| utb.result.grade |
D |
|
