| dc.contributor.advisor |
Horňák, Pavel
|
|
| dc.contributor.author |
Gadušová, Dominika
|
|
| dc.date.accessioned |
2010-07-20T04:14:25Z |
|
| dc.date.available |
2010-07-20T04:14:25Z |
|
| dc.date.issued |
2010-05-10 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/13855
|
|
| dc.description.abstract |
Táto bakalárska práca sa venuje guerilla marketingu komplexne. Popisuje jeho históriu, názov, definíciu, ciele, vyuţitie, znaky, problematiku či budúcnosť. Zaoberá sa taktiež etickými a právnymi normami a nevynecháva ani iné alternatívne formy marketingu, ktoré úzko súvisia práve s guerilla marketingom. Na základe výsledkov z uskutočnených výskumov je v práci uvedený aj postoj verejnosti ku guerilla marketingu a aj jeho využívanie reklamnými agentúrami. |
cs |
| dc.format |
70 s. |
cs |
| dc.format.extent |
1662216 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Guerilla marketing
|
cs |
| dc.subject |
Jay Conrad Levinson
|
cs |
| dc.subject |
guerilla
|
cs |
| dc.subject |
guerrilla
|
cs |
| dc.subject |
guerila
|
cs |
| dc.subject |
marketing
|
cs |
| dc.subject |
reklama
|
cs |
| dc.subject |
alternatívne formy v marketingu
|
cs |
| dc.subject |
buzz
|
cs |
| dc.subject |
viral
|
cs |
| dc.subject |
etické aspekty marketingu
|
cs |
| dc.subject |
právne aspekty marketingu
|
cs |
| dc.subject |
reklamné agentúry
|
cs |
| dc.subject |
originalita
|
cs |
| dc.subject |
kreativita
|
cs |
| dc.subject |
Guerilla marketing
|
en |
| dc.subject |
Jay Conrad Levinson
|
en |
| dc.subject |
guerilla
|
en |
| dc.subject |
guerrilla
|
en |
| dc.subject |
guerila
|
en |
| dc.subject |
marketing
|
en |
| dc.subject |
adverti-sing
|
en |
| dc.subject |
alternative forms in marketing
|
en |
| dc.subject |
buzz
|
en |
| dc.subject |
viral
|
en |
| dc.subject |
ethical aspects of marketing
|
en |
| dc.subject |
law side of marketing
|
en |
| dc.subject |
advertising
|
en |
| dc.subject |
agencies
|
en |
| dc.subject |
originality
|
en |
| dc.subject |
creativity
|
en |
| dc.title |
Guerilla marketing |
cs |
| dc.title.alternative |
Guerrilla marketing |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Banyar, Milan |
|
| dc.date.accepted |
2010-05-27 |
|
| dc.description.abstract-translated |
This bachelor thesis deals with guerrilla marketing as complex concept. It describes its history, name, definition, aims, application, features, issues and future. It is also focused on ethical aspects and law side of guerrilla marketing and contains other alternative forms of marketing, which are related to guerrilla marketing. There are results of research about guerrilla marketing in this thesis - about how society sees guerrilla marketing and about using guerrilla marketing by advertising agencies. |
en |
| dc.description.department |
Ústav marketingových komunikací |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/126
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communication Studies |
en |
| dc.identifier.stag |
13611
|
|
| dc.date.assigned |
2009-12-01 |
|
| utb.result.grade |
B |
|
