| dc.contributor.advisor |
Hrazdilová Bočková, Kateřina
|
|
| dc.contributor.author |
Ruisl, Tomáš
|
|
| dc.date.accessioned |
2012-03-06T14:24:42Z |
|
| dc.date.available |
2012-03-06T14:24:42Z |
|
| dc.date.issued |
2010-08-20 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/14624
|
|
| dc.description.abstract |
Diplomová práce se zabývá optimalizací CRM (řízení vztahů s klienty) ve studiu ASKB. Cílem projektu je jednak zvýšit spokojenost klientů s nabízenými službami a také implementovat systém řízení vztahů s klienty, který by zvýšil návštěvnost tohoto studia. Proto se v projektu zabývám segmentací klientů podle vybraných kritérií a určením charakteristik daných skupin. |
cs |
| dc.format |
80 |
cs |
| dc.format.extent |
1603696 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Customer Relationship Management
|
cs |
| dc.subject |
spokojenost klientů
|
cs |
| dc.subject |
segmentace zákazníků
|
cs |
| dc.subject |
strategie CRM
|
cs |
| dc.subject |
Customer Relationship Management
|
en |
| dc.subject |
customer satisfaction
|
en |
| dc.subject |
segmentation of customers
|
en |
| dc.subject |
CRM strategy
|
en |
| dc.title |
Projekt optimalizace CRM ve společnosti ASKB |
cs |
| dc.title.alternative |
Project of Optimalization CRM in ASKB Company |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Benčurik, Tomáš |
|
| dc.date.accepted |
2010-09-15 |
|
| dc.description.abstract-translated |
This master thesis deals with the optimization of the CRM (Customer Relationship Management) in the ASKB studio. The aim of the project is to increase customer satisfaction with the offered services, and to implement a system of client relationship management, which would increase the number of visitors to the studio. The project is focused on customer segmentation, according to selected criteria and determine the characteristics of the groups. |
en |
| dc.description.department |
Ústav podnikové ekonomiky |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/176
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Podniková ekonomika |
cs |
| dc.thesis.degree-discipline |
Enterprise Economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
17603
|
|
| dc.date.assigned |
2010-06-30 |
|
| utb.result.grade |
D |
|
