| dc.contributor.advisor |
Kubík, Josef
|
|
| dc.contributor.author |
Míšaná, Adriána
|
|
| dc.date.accessioned |
2013-10-11T23:05:04Z |
|
| dc.date.available |
2013-10-11T23:05:04Z |
|
| dc.date.issued |
2013-02-22 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/24518
|
|
| dc.description.abstract |
Témou mojej bakalárskej práce je Analýza konkurencieschopnosti firmy PANFLEX - SLOVENSKO, s.r.o. Práca je rozdelená do dvoch častí. Prvá časť obsahuje teoretické poznatky týkajúce sa konkurencieschopnosti, konkurencie a popis jednotlivých marketingových analýz. Praktická časť je zameraná na analýzu konkurencieschopnosti firmy PANFLEX - SLOVENSKO, s.r.o. Súčasťou praktickej časti bolo nazbieranie, čo najväčšieho množstva informácií o firme. Hlavným cieľom práce bola analýza hlavných konkurentov spoločnosti. Tieto informácie boli ďalej využité pri aplikácii analýz na posúdenie konkurencieschopnosti firmy. Po vyhodnotení jednotlivých marketingových analýz boli navrhnuté jednotlivé opatrenia k zvýšení konkurencieschopnosti firmy. |
cs |
| dc.format |
68 s. (72589 znakov) |
cs |
| dc.format.extent |
2004433 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
sk |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
konkurencia
|
cs |
| dc.subject |
konkurencieschopnosť
|
cs |
| dc.subject |
PEST analýza
|
cs |
| dc.subject |
SWOT analýza
|
cs |
| dc.subject |
Porterov model piatich konkurenčných síl
|
cs |
| dc.subject |
competitors
|
en |
| dc.subject |
competiveness
|
en |
| dc.subject |
PEST analysis
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.subject |
Porter's model of five competitive powers
|
en |
| dc.title |
Analýza konkurenceschopnosti firmy PANFLEX-SLOVENSKO, s.r.o. |
cs |
| dc.title.alternative |
Analysis of Competitiveness of the Company PANFLEX-SLOVENSKO s.r.o. |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Wroblowská, Zuzana |
|
| dc.date.accepted |
2013-06-05 |
|
| dc.description.abstract-translated |
The topic of my bachelor thesis is the Analysis of competiveness of the firm PANFLEX - SLOVENSKO, s.r.o. The thesis is divided into two parts. The first part includes theoretical knowledge regarding competiveness, competitors and the discription of the most frequent marketing analysis. Practical part of this work is focussed on the analysis of competiveness of the firm PANFLEX - SLOVENSKO, s.r.o Part of it was to gain as much information about the firm as possible. The main goal of this work was the analysis of the greates com-petitors of the firm. Later this information was used during the application of analysis for considering the competiveness of the firm. After the evaluation of marketing analysis I suggested some steps leading to the increase of competiveness of the firm. |
en |
| dc.description.department |
Ústav managementu a marketingu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/116
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a ekonomika, specializace Management a ekonomika podniku |
cs |
| dc.thesis.degree-discipline |
Management and Economics Specialization: Enterprise Management and Economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
30605
|
|
| utb.result.grade |
C |
|
| dc.date.submitted |
2013-05-17 |
|
