Bata Phenomenon in History
| Title: | Historie zkoumání „fenoménu“ Baťa |
| Author: | Tomaštík, Marek |
| Document type: | xmlui.utb.type.conferenceObject (Czech) |
| Source document: | Tomáš Baťa - doba a společnost : sborník příspěvků ze stejnojmenné zlínské konference, pořádané ve dnech 30. listopadu - 1. prosince 2006. 2007, p. 11-18 |
| ISBN: | 978-80-903948-0-3 |
| Abstract: | The study focuses on research on the Bata phenomenon over the years and how it has changed. It is divided into three periods, each of which is characterised by different political and social situations. It provides an assessment of works on Bata and puts them into general context. Eventually, it outlines potential future fields of study. |
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Příspevky ve sborníku [276]