| dc.contributor.advisor |
Kozák, Vratislav
|
|
| dc.contributor.author |
Hampachel, Zoltán
|
|
| dc.date.accessioned |
2010-07-16T02:01:26Z |
|
| dc.date.available |
2010-07-16T02:01:26Z |
|
| dc.date.issued |
2007-05-04 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/4653
|
|
| dc.description.abstract |
Práca sa zaoberá riešením uvedenia nového výrobku Veto Gold na slovenský trh. Diplomová práca sa skladá z dvoch hlavných častí. Prvá časť je teoretického charakteru a vymedzuje základné teoretické pojmy týkajúce sa tejto problematiky. Je v nej definovaný marketingový mix, analýza spotrebiteľa, analýza konkurencie, vývoj nového produktu a životný cyklus výrobku. Druhá časť je praktického charakteru a začína analýzou súčasného stavu s margarínom v SR, charakteristikou firmy Palma - Tumys a.s. Bratislava, sortimentnou skladbou firmy, prieskumom trhu, ďalej SWOT analýza a Porterov model piatich konkurenčných síl, projekt zavedenia Veta Gold na trh. Vyvrcholením praktickej časti je nákladová analýza na uvádzaciu kampaň nového produktu Veto Gold, riziká a návrhy spojené s odporúčaniami. |
cs |
| dc.format |
83 s. , 14 s. obr. príloh |
cs |
| dc.format.extent |
3265838 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Pouze v rámci univerzity |
|
| dc.subject |
produkt
|
cs |
| dc.subject |
uvádzanie produktu
|
cs |
| dc.subject |
analýza trhu
|
cs |
| dc.subject |
projekt uvedenia produktu
|
cs |
| dc.subject |
nákladová analýza
|
cs |
| dc.subject |
riziká projektu
|
cs |
| dc.subject |
Product
|
en |
| dc.subject |
product introduction
|
en |
| dc.subject |
market analysis
|
en |
| dc.subject |
product introduction project
|
en |
| dc.subject |
outlay analysis
|
en |
| dc.subject |
project risks
|
en |
| dc.title |
Projekt uvedení výrobku Veto Gold na slovenský trh |
cs |
| dc.title.alternative |
The project of introduction of the article Veto Gold into slovak market |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Belková, Rozálie |
|
| dc.date.accepted |
2007-06-01 |
|
| dc.description.abstract-translated |
The work deals with solution of the introduction of new article Veto Gold into Slovak market. My diploma work consist of two main parties. In the first theoretical part are ex-plained basic theoretical terms related to the presented problematics. There are defined and explained the terms as marketing mix, consumer analysis, competing business analysis, development of the new product and the product life cycle. The second one is practical and starts with analysis of the present state of the market with margarine in the Slovac Republic, continues with characteristics of the company Palma - Tumys Inc. Bratislava, description of the company product mix, market investigation. The work follows with SWOT analysis and Porter model of five competitive forces and with the project of the introduction Veto Gold article into the market. The second practical part ends with outlay analysis of the introduction campaign for new article Veto Gold and with suggestions together with recomendations. |
en |
| dc.description.department |
Ústav managementu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/174
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and management |
en |
| dc.identifier.stag |
6394
|
|
| dc.date.assigned |
2007-03-09 |
|
| utb.result.grade |
A |
|
