Project to Enhance Online Social Media Usage Towards the Political System in Colombia

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Project to Enhance Online Social Media Usage Towards the Political System in Colombia

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dc.contributor.advisor Kwarteng, Michael Adu
dc.contributor.author Plata Lerma, Diego Fernando
dc.date.accessioned 2021-07-26T10:57:39Z
dc.date.available 2021-07-26T10:57:39Z
dc.date.issued 2020-01-06
dc.identifier Elektronický archiv Knihovny UTB
dc.identifier.uri http://hdl.handle.net/10563/48665
dc.description.abstract This research reviews the literature on social media and e-government in the current Colombian political system and, with the aim of analysing the use of social media by the citizenry and the public policies employed by the government of Colombia, the strategy "Urna de Cristal" was considered to the extent that it is the main project focused on the use of social media tools by public entities. The objective was to enhance the existing government strategy though the design of a project focus in the main citizen's satisfaction and influence of citizens in decision-making process.
dc.format 95
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Bez omezení
dc.subject Social media cs
dc.subject e-government cs
dc.subject e-participation cs
dc.subject citizen's satisfaction cs
dc.subject decision-making process cs
dc.subject Social media en
dc.subject e-government en
dc.subject e-participation-citizen's satisfaction en
dc.subject decision-making process en
dc.title Project to Enhance Online Social Media Usage Towards the Political System in Colombia
dc.title.alternative Project to enhance online media usage towards the political communication system in Colombia
dc.type diplomová práce cs
dc.contributor.referee Chovancová, Miloslava
dc.date.accepted 2020-07-01
dc.description.abstract-translated This research reviews the literature on social media and e-government in the current Colombian political system and, with the aim of analysing the use of social media by the citizenry and the public policies employed by the government of Colombia, the strategy "Urna de Cristal" was considered to the extent that it is the main project focused on the use of social media tools by public entities. The objective was to enhance the existing government strategy though the design of a project focus in the main citizen's satisfaction and influence of citizens in decision-making process.
dc.description.department Ústav managementu a marketingu
dc.thesis.degree-discipline Management and Marketing cs
dc.thesis.degree-discipline Management and Marketing en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Ing.
dc.thesis.degree-program Economics and Management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 55385
utb.result.grade B
dc.date.submitted 2020-06-17


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