Optimalizace PPC kampaní pro vybranou firmu
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| dc.contributor.advisor |
Kramoliš, Jan
|
|
| dc.contributor.author |
Šifferová, Monika
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|
| dc.date.accessioned |
2022-07-15T09:23:48Z |
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| dc.date.available |
2022-07-15T09:23:48Z |
|
| dc.date.issued |
2022-02-11 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
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| dc.identifier.uri |
http://hdl.handle.net/10563/51587
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| dc.description.abstract |
Diplomová práca sa zaoberá projektom optimalizácie PPC kampaní pre vybranú firmu. Teoretická časť práce sa zameriava konkrétne na online marketing a jeho využitie v PPC systémoch v nástroji Google Ads a Meta Business Manager. V analytickej časti je charakterizovaná firma, jej doterajšie marketingové činnosti v online priestore a webové stránky firmy, za pomoci SWOT analýzy a funnelovej analýzy. Z analytickej časti ďalej vychádza projektová časť, ktorá obsahuje návrh projektu na optimalizáciu PPC kampaní od tvorby kampaní, ich optimalizácii až k vyhodnoteniu. Projekt je nakoniec podrobený časovou, nákladovou a rizikovou analýzu. |
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| dc.format |
103 s. (135 532 znakov) |
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| dc.language.iso |
cs |
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| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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| dc.rights |
Bez omezení |
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| dc.subject |
PPC
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cs |
| dc.subject |
Facebook
|
cs |
| dc.subject |
Instagram
|
cs |
| dc.subject |
Google Ads
|
cs |
| dc.subject |
Meta Business Manager
|
cs |
| dc.subject |
PPC
|
en |
| dc.subject |
Facebook
|
en |
| dc.subject |
Instagram
|
en |
| dc.subject |
Google Ads
|
en |
| dc.subject |
Meta Business Manager
|
en |
| dc.title |
Optimalizace PPC kampaní pro vybranou firmu |
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| dc.title.alternative |
Optimization of PPC Campaigns for the Chosen Company |
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| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Kubík, Josef |
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| dc.date.accepted |
2022-06-21 |
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| dc.description.abstract-translated |
The diploma thesis deals with the project of optimizing PPC campaigns for a selected company. The theoretical part of the thesis focuses specifically on online marketing and its use in PPC systems in Google Ads and Meta Business Manager. The analytical part characterizes the company, its current marketing activities in the online space and the company's website with the help of SWOT analysis and Funnel analysis. The analytical part is related to the project part, which contains a project proposal for the optimization of PPC campaigns from the creation of campaigns, their optimization to evaluation. The project is ultimately subjected to time, cost and risk analysis. |
|
| dc.description.department |
Ústav managementu a marketingu |
|
| dc.thesis.degree-discipline |
Design management |
cs |
| dc.thesis.degree-discipline |
Design Management |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
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| dc.thesis.degree-program |
Management a marketing |
cs |
| dc.thesis.degree-program |
Management and Marketing |
en |
| dc.identifier.stag |
61799
|
|
| dc.date.submitted |
2022-04-22 |
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