Analýza konkurenceschopnosti firmy Jaspol export-import spo. s r.o.

Gálová, Iveta

Analýza konkurenceschopnosti firmy Jaspol export-import spo. s r.o.

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Language: English čeština

Analýza konkurenceschopnosti firmy Jaspol export-import spo. s r.o.

dc.contributor.advisor	Jašík, Anton
dc.contributor.author	Gálová, Iveta
dc.date.accessioned	2010-07-16T18:27:12Z
dc.date.available	2010-07-16T18:27:12Z
dc.date.issued	2008-08-15
dc.identifier	Elektronický archiv Knihovny UTB	cs
dc.identifier.uri	http://hdl.handle.net/10563/6240
dc.description.abstract	V práci je spracovávaná analýza konkurencieschopnosti firmy Jaspol export-import spol. s r.o V teoretickej časti sú spracované poznatky na tému konkurencia a konkurencieschopnosť. Praktická časť obsahuje charakteristiku fimy, jej predajní "SOŇA", dodávateľov a konkurencie. Na základe analýzy marketingového mixu a SWOT analýzy, sú v závere práce navrhnuté opatrenia na zvýšenie konkurencieschopnosti firmy Jaspol export-import spol. s r.o.	cs
dc.format	72 s., 9 s. obr. príloh	cs
dc.format.extent	2043735 bytes	cs
dc.format.mimetype	application/pdf	cs
dc.language.iso	cs
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	konkurencia	cs
dc.subject	konkurencieschopnosť	cs
dc.subject	konkurenčné stratégie	cs
dc.subject	SWOT analýza	cs
dc.subject	marketingový mix	cs
dc.subject	maloobchodné predajne	cs
dc.subject	značka	cs
dc.subject	competition	en
dc.subject	competitiveness	en
dc.subject	competition strategies	en
dc.subject	SWOT analysis	en
dc.subject	marketing mix	en
dc.subject	retail businesses	en
dc.subject	brand	en
dc.title	Analýza konkurenceschopnosti firmy Jaspol export-import spo. s r.o.	cs
dc.title.alternative	Analysis of competitiveness of company Jaspol export-import spo. s r.o.	en
dc.type	bakalářská práce	cs
dc.contributor.referee	Ladová, Janka
dc.date.accepted	2008-09-08
dc.description.abstract-translated	In bachelor's work is elaborated analysis of competitiveness of company Jaspol export-import spol. s r.o In theoretical part is elaborated knowledge about the theme competition and competitiveness. Practical part contains characteristic of the company, its stores "SOŇA", contractors and competition. In conclusion are suggested arrangements for raising competitiveness of company Jaspol export-import spol. s r.o. on the ground of analysis of marketing mix and SWOT analysis.	en
dc.description.department	Ústav managementu	cs
dc.description.result	obhájeno	cs
dc.parent.uri	http://hdl.handle.net/10563/115	cs
dc.parent.uri	http://hdl.handle.net/10563/220	cs
dc.thesis.degree-discipline	Management a ekonomika	cs
dc.thesis.degree-discipline	Management and economics	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Bc.	cs
dc.thesis.degree-program	Ekonomika a management	cs
dc.thesis.degree-program	Economics and Management	en
dc.identifier.stag	9721
dc.date.assigned	2008-06-16
utb.result.grade	D