Projekt zvýšení efektivnosti činnosti managementu ve společnosti PrintCity Slovakia.
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dc.contributor.advisor |
Glogar, Alois
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dc.contributor.author |
Matejková, Jana
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dc.date.accessioned |
2010-07-13T13:37:21Z |
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dc.date.available |
2010-07-13T13:37:21Z |
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dc.date.issued |
2006-05-12 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
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dc.identifier.uri |
http://hdl.handle.net/10563/677
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dc.description.abstract |
Práca sa zameriava na činnosť managementu v polygrafickom priemysle. V úvodnej časti sú popísané jednotlivé činnosti teoreticky a v praktickej časti je popísaný náhľad na skutočný stav v spoločnosti. K lepšej predstave o fungovaní managementu je vypracovaný aj Porterov model piatich konkurenčných síl a SWOT analýza. Po zistení skutočného stavu som vypracovala projekt zvýšenia efektívnosti činnosti mana-gementu v problematických častiach. Návrhy riešení na zvýšenie efektívnosti sú doplnené analýzami a výskumami a vychádzajú z finančných a personálnych možností spoločnosti. V práci vychádzam z najnovších teoretických poznatkov a viacročných skúseností s prácou v polygrafickom priemysle. |
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dc.format |
97s |
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dc.format.extent |
1438346 bytes |
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dc.format.mimetype |
application/pdf |
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dc.language.iso |
cs |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Pouze v rámci univerzity |
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dc.subject |
Plánovanie
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dc.subject |
organizovanie
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dc.subject |
rozhodovanie
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dc.subject |
kontrola
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dc.subject |
vedenie
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dc.subject |
motivácia
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dc.subject |
Porterov model piatich konkurenčných síl
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dc.subject |
SWOT analýza
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dc.subject |
Planning
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dc.subject |
Organizing
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dc.subject |
Decision-making process
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dc.subject |
Controlling
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dc.subject |
Leading
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dc.subject |
Motivation
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dc.subject |
Porter's Model of Five Competitive Forces
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en |
dc.subject |
SWOT analysis
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dc.title |
Projekt zvýšení efektivnosti činnosti managementu ve společnosti PrintCity Slovakia. |
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dc.title.alternative |
Management effectiveness increase project in the PrintCity Slovakia company |
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dc.type |
diplomová práce |
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dc.contributor.referee |
Voloch, Jaroslav |
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dc.date.accepted |
2006-06-06 |
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dc.description.abstract-translated |
The research focuses on the management operations in the printing industry. There is a description of the theories of particular management operations in the introduc-tion, while there is a description of the real situation in the organization in the second part. Porter's model of five competitive forces and SWOT analysis is developed for better un-derstanding of the key management operations and roles. Considering real situation I have designed project of the higher effectiveness of the mana-gement in the particular uncertain parts. These proposals are supported by analysis and research, while the financial and personal capabilities of the company are taken into consideration. The research is based on the most recent theoretical knowledge base and long personal ex-perience in the printing industry. |
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dc.description.department |
Ústav managementu |
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dc.description.result |
obhájeno |
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dc.parent.uri |
http://hdl.handle.net/10563/174
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dc.parent.uri |
http://hdl.handle.net/10563/220
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dc.thesis.degree-discipline |
Management a marketing |
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dc.thesis.degree-discipline |
Management and Marketing |
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dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
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dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
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dc.thesis.degree-name |
Ing. |
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dc.thesis.degree-program |
Ekonomika a management |
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dc.thesis.degree-program |
Economics and management |
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dc.identifier.stag |
3934
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dc.date.assigned |
2006-03-06 |
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utb.result.grade |
C |
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