Projekt o pronikání slovinských maloobchodních řetězců Mercator na český trh

Abstract

Having a strategic location in Europe, the Czech Republic is characterized as being one of the most attractive countries for investors due to various advantages. The largest and the most successful retail company in the Republic of Slovenia, Mercator,seeks growing and conquering new markets on a global basis. The purpose of this thesis is to conduct relevant analyses reflecting the current situation in the Czech Republic, identify the existing retail companies present in the country, and estimate the potential for a new market entrant. It additionally points out the potential threats facing the company and offers suggestions how to eliminate them.