Projekt o pronikání slovinských maloobchodních řetězců Mercator na český trh

Maisuradze, Tamari

Projekt o pronikání slovinských maloobchodních řetězců Mercator na český trh

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Projekt o pronikání slovinských maloobchodních řetězců Mercator na český trh

dc.contributor.advisor	Pilík, Michal
dc.contributor.author	Maisuradze, Tamari
dc.date.accessioned	2012-03-09T05:01:36Z
dc.date.available	2012-03-09T05:01:36Z
dc.date.issued	2011-05-02
dc.identifier	Elektronický archiv Knihovny UTB	cs
dc.identifier.uri	http://hdl.handle.net/10563/15146
dc.description.abstract	Having a strategic location in Europe, the Czech Republic is characterized as being one of the most attractive countries for investors due to various advantages. The largest and the most successful retail company in the Republic of Slovenia, Mercator,seeks growing and conquering new markets on a global basis. The purpose of this thesis is to conduct relevant analyses reflecting the current situation in the Czech Republic, identify the existing retail companies present in the country, and estimate the potential for a new market entrant. It additionally points out the potential threats facing the company and offers suggestions how to eliminate them.	cs
dc.format	pg. 109, pg.3 illust.suppl.	cs
dc.format.extent	2050031 bytes	cs
dc.format.mimetype	application/pdf	cs
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Pouze v rámci univerzity
dc.subject	Globalization	cs
dc.subject	economic indicators	cs
dc.subject	macro environment	cs
dc.subject	market penetration	cs
dc.subject	legal background	cs
dc.subject	competitors	cs
dc.subject	marketing mix	cs
dc.subject	project implementation	cs
dc.subject	Globalization	en
dc.subject	economic indicators	en
dc.subject	macro environment	en
dc.subject	market penetration	en
dc.subject	legal background	en
dc.subject	competitors	en
dc.subject	marketing mix	en
dc.subject	project implementation	en
dc.title	Projekt o pronikání slovinských maloobchodních řetězců Mercator na český trh	cs
dc.title.alternative	The Project for Penetrating the Czech Market by the Slovenian Retail Chain Mercator	en
dc.type	diplomová práce	cs
dc.contributor.referee	Kubík, Josef
dc.date.accepted	2011-05-24
dc.description.abstract-translated	The purpose of this thesis is to conduct relevant analyses reflecting the current situation in the Czech Republic, identify the existing retail companies present in the country, and estimate the potential for a new market entrant. It additionally points out the potential threats facing the company and offers suggestions how to eliminate them.	en
dc.description.department	Ústav managementu a marketingu	cs
dc.description.result	obhájeno	cs
dc.parent.uri	http://hdl.handle.net/10563/175	cs
dc.parent.uri	http://hdl.handle.net/10563/220	cs
dc.thesis.degree-discipline	Management a marketing	cs
dc.thesis.degree-discipline	Management and Marketing	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Ing.	cs
dc.thesis.degree-program	Ekonomika a management	cs
dc.thesis.degree-program	Economics and Management	en
dc.identifier.stag	22656
dc.date.assigned	2011-03-28
utb.result.grade	A