| dc.contributor.advisor |
Nižník, Roman
|
|
| dc.contributor.author |
Faktorová, Mariana
|
|
| dc.date.accessioned |
2010-07-13T18:50:43Z |
|
| dc.date.issued |
2006-05-12 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/1520
|
|
| dc.description.abstract |
Práca prezentuje marketingovú komunikáciu pri zavádzaní nového produktu na trh v ETOP Trading, a.s Účelom je poskytnúť nielen teoretický náhľad na marketingovú komunikáciu, ale aj komplexný pohľad na proces tvorby komunikačnej stratégie plechových OFF ROAD diskov DOTZ 4x4. Cieľom vypracovaného projektu je dosiahnuť zvýšenia predajnosti tohto druhu tovaru. |
cs |
| dc.format |
86s., 5 s. príloh. |
cs |
| dc.format.extent |
2245606 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Práce bude přístupná pouze v rámci univerzity od 12.05.2036 |
|
| dc.subject |
Marketingová komunikácia
|
cs |
| dc.subject |
nástroje marketingovej komunikácie
|
cs |
| dc.subject |
ciele marketingovej komunikácie
|
cs |
| dc.subject |
proces tvorby marketingovej stratégie
|
cs |
| dc.subject |
Marketing communication
|
en |
| dc.subject |
marketing communication implements
|
en |
| dc.subject |
targets of marketin communication
|
en |
| dc.subject |
process of marketing strategy creation
|
en |
| dc.title |
Marketingová komunikace při zavádění nového produktu na trh v spoločnosti ETOP Trading a.s. |
cs |
| dc.title.alternative |
Marketing communication about implementation of new product at the market in company ETOP Trading a.s. |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Podlešák, Petr |
|
| dc.date.accepted |
2006-06-02 |
|
| dc.date.vskp-available |
2036-05-12 |
|
| dc.description.abstract-translated |
This work represents marketing communication about implementation of new product to market in company ETOP Trading, a.s Point is not only acommodate abstract looking at marketing communication, but also completion looking at process of communication strategy creation of tinny OFF ROAD wheels DOTZ 4x4. Target of mature project is achievement of increasing marketability this kind of product through the medium of marketing communication implements. |
en |
| dc.description.department |
Ústav managementu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/174
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.rights.auth |
IP |
cs |
| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and management |
en |
| dc.identifier.stag |
3836
|
|
| dc.date.assigned |
2006-03-06 |
|
| utb.result.grade |
B |
|
