| dc.contributor.advisor |
Štefánek, Radoslav
|
|
| dc.contributor.author |
Ženčica, Peter
|
|
| dc.date.accessioned |
2010-07-17T08:22:05Z |
|
| dc.date.available |
2012-02-17T13:49:47Z |
|
| dc.date.issued |
2009-05-22 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/7951
|
|
| dc.description.abstract |
V mojej bakalárskej práci som za zaoberal témou event marketing a jej využitím pre zvýšenie povedomia o značke Mexx. Prvá časť sa zaoberá event marketingom z teoretického hľadiska, jeho charakterovými vlastnosťami, významom a jeho typológiou. Druhá, analytická časť sa skladá z podrobnej socio- kultúrnej analýzy, ktorá pozostáva z dotazníkových šetrení a kvalitatívneho výskumu. Na základe výstupov z výskumov som vytvoril návrh eventu. Tento návrh som sformuloval tak, aby pre firmu priniesol čo možno najväčší efekt. |
cs |
| dc.format |
77 s., 10 s. obr. příloh. |
cs |
| dc.format.extent |
3382861 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Práce bude přístupná pouze v rámci univerzity od 22.05.2011 |
|
| dc.subject |
Marketing
|
cs |
| dc.subject |
word of mouth marketing
|
cs |
| dc.subject |
event marketing
|
cs |
| dc.subject |
event
|
cs |
| dc.subject |
buzz marketing
|
cs |
| dc.subject |
6 tlačítok buzzu
|
cs |
| dc.subject |
kvalitatívny výskum
|
cs |
| dc.subject |
kvantitatívny výskum
|
cs |
| dc.subject |
analýza rizika
|
cs |
| dc.subject |
Marketing
|
en |
| dc.subject |
word of mouth marketing
|
en |
| dc.subject |
event marketing
|
en |
| dc.subject |
event
|
en |
| dc.subject |
buzz marketing
|
en |
| dc.subject |
six buttons of buzz
|
en |
| dc.subject |
qualitative research
|
en |
| dc.subject |
quantitative research
|
en |
| dc.subject |
risk analysis
|
en |
| dc.title |
Event marketing jako nástroj pro zvýšení povědomí o značce MEXX. |
cs |
| dc.title.alternative |
Event marketing as tool for increasing public knowledge about Mexx. |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Migotová, Veronika |
|
| dc.date.accepted |
2009-06-11 |
|
| dc.description.abstract-translated |
In my bachelor thesis I dealt with a topic called Event marketing and its use in increasing public knowledge about Mexx. First part of the bachelor work deals with event marketing from theoretical view, its character trait, meaning and its typology. Second, analytical part consists of a detailed social- cultural analysis, which contains questionnaire research and qualitative research. I made an event suggestion based on the research results. The main aim of this act was to create the biggest benefit for the company. |
en |
| dc.description.department |
Ústav managementu a marketingu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/116
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.rights.auth |
IP |
cs |
| dc.thesis.degree-discipline |
Management a ekonomika |
cs |
| dc.thesis.degree-discipline |
Management and economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
11784
|
|
| dc.date.assigned |
2009-03-16 |
|
| utb.result.grade |
B |
|
