| dc.contributor.advisor |
Kozák, Vratislav
|
|
| dc.contributor.author |
Kopuncová, Jana
|
|
| dc.date.accessioned |
2010-07-17T14:35:42Z |
|
| dc.date.available |
2010-07-17T14:35:42Z |
|
| dc.date.issued |
2009-05-22 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/8648
|
|
| dc.description.abstract |
V mojej bakalárskej práci som sa zaoberala využitiu marketingového mixu a marketingového riadenia biopredajne U zeleného stromu, pomocou ktorých si firma môže zvýšiť svoju konkurencieschopnosť na doterajšom trhu a taktiež si vylepšiť svoje postavenie na tomto trhu. Na základe analýzy spoločnosti, PEST analýzy, SWOT analýzy, Porterovho modelu piatich síl a vlastného marketingového prieskumu, ktorý bol zameraný na trh s biopotravinami, som následne vytvorila návrhy a odporučenia. Verím, že moje návrhy a odporučenia som sformulovala tak, že napomôžu firme zvýšiť jej konkurencieschopnosti na trhu a upevniť jej postavenie. |
cs |
| dc.format |
89 s. , 6 s. obr. príloh |
cs |
| dc.format.extent |
1624731 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
marketing
|
cs |
| dc.subject |
marketingový mix
|
cs |
| dc.subject |
konkurencia
|
cs |
| dc.subject |
konkurencieschopnosť
|
cs |
| dc.subject |
Porterova analýza piatich konkurenčných síl
|
cs |
| dc.subject |
SWOT analýza
|
cs |
| dc.subject |
PEST analýza
|
cs |
| dc.subject |
marketingový prieskum
|
cs |
| dc.subject |
marketing
|
en |
| dc.subject |
marketing mix
|
en |
| dc.subject |
competition
|
en |
| dc.subject |
competitiveness
|
en |
| dc.subject |
Porter's model of 5 forces
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.subject |
PEST analysis
|
en |
| dc.subject |
marketing research
|
en |
| dc.title |
Využití marketingového mixu pro zvýšení konkurenceschopnosti biomarketu U Zeleného stromu |
cs |
| dc.title.alternative |
Exploitation marketing mix for increase competitiveness biomarket U Zeleného stromu |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Bočincová, Zuzana |
|
| dc.date.accepted |
2009-06-09 |
|
| dc.description.abstract-translated |
In my bachelor thesis I dealt with using marketing mix and marketing management in bio-shop U zeleného stromu, by the help of these activities, firm can improve competitive ability on the present market and also improve position on this market. On the basis of analysis of the firm, PEST analysis, SWOT analysis, Porter's model of 5 forces and my own marketing research, which was oriented on market with bio-foodstuff, I subsequently created suggestions and recommendations. I believe, that I modeled my suggestions and recommendations, so that all will help firm increase its competitiveness on the market and consolidate its position. |
en |
| dc.description.department |
Ústav managementu a marketingu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/116
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a ekonomika |
cs |
| dc.thesis.degree-discipline |
Management and economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
11770
|
|
| dc.date.assigned |
2009-03-16 |
|
| utb.result.grade |
C |
|
