Projekt marketingové komunikacefirmy Tescoma, s.r.o. na internetu
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dc.contributor.advisor |
Pilík, Michal
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dc.contributor.author |
Sahaj, Martin
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dc.date.accessioned |
2013-10-04T00:34:51Z |
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dc.date.available |
2013-10-04T00:34:51Z |
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dc.date.issued |
2012-03-26 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
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dc.identifier.uri |
http://hdl.handle.net/10563/18835
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dc.description.abstract |
Diplomová práce je zaměřená na marketingovou komunikaci společnosti Tescoma, s.r.o. na internetu. Teoretická část je zaměřená na problematiku marketingové komunikace a marketingové komunikace na internetu. Práce obsahuje i kapitolu o internetu, jeho mož-nostech využití v marketingu na internetu, a marketingovou terminologii. Praktická část diplomové práce je rozdělena na analytickou a projektovou část. Analytická část obsahuje stručnou charakteristiku společnosti Tescoma, s.r.o., SWOT analýzu a analýzu marketingové komunikace. Projektová část obsahuje návrh konkrétního projektu marke-tingové komunikace na internetu, kde je na závěr kapitole provedena nákladová, časová a riziková analýza. |
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dc.format |
84 s. |
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dc.format.extent |
1871057 bytes |
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dc.format.mimetype |
application/pdf |
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dc.language.iso |
sk |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Bez omezení |
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dc.subject |
marketingová komunikace
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dc.subject |
internetový marketing
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dc.subject |
SWOT analýza
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dc.subject |
Marketing communication
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dc.subject |
Internet marketing
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dc.subject |
SWOT analysis
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dc.title |
Projekt marketingové komunikacefirmy Tescoma, s.r.o. na internetu |
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dc.title.alternative |
Online Marketing Communication Project for Company Tescoma, s.r.o. |
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dc.type |
diplomová práce |
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dc.contributor.referee |
Bejtkovský, Jiří |
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dc.date.accepted |
2012-05-22 |
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dc.description.abstract-translated |
The diploma thesis is focuses on internet marketing communication of the company Tescoma. The theoretical part concentrates on the marketing communication and marketing communication of the company on the internet. The thesis includes also a chapter about internet, its possibilities in the field of marketing on the internet and marketing ter-minology. The practical section of the diploma thesis is divided into analytical and project part. The analytical part includes a brief characteristics of the company Tescoma, a SWOT analysis and analysis of the marketing communication. Afterwards, selected internet marketing activities are described. The project part contains a proposal of a specific project of internet marketing campaign on the internet including an analysis of costs, time and risks. |
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dc.description.department |
Ústav managementu a marketingu |
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dc.description.result |
obhájeno |
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dc.parent.uri |
http://hdl.handle.net/10563/175
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dc.parent.uri |
http://hdl.handle.net/10563/220
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dc.thesis.degree-discipline |
Management a marketing |
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dc.thesis.degree-discipline |
Management and Marketing |
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dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
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dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
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dc.thesis.degree-name |
Ing. |
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dc.thesis.degree-program |
Ekonomika a management |
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dc.thesis.degree-program |
Economics and Management |
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dc.identifier.stag |
23975
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utb.result.grade |
D |
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dc.date.submitted |
2012-05-02 |
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