| dc.contributor.advisor |
Juříková, Martina
|
|
| dc.contributor.author |
Halašová, Denisa
|
|
| dc.date.accessioned |
2013-10-10T22:27:37Z |
|
| dc.date.available |
2013-10-10T22:27:37Z |
|
| dc.date.issued |
2012-10-01 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/23825
|
|
| dc.description.abstract |
Cílem této práce je pomocí STP modelu (segmentace, targeting, positioning) profilovat cílové skupiny firmy, poskytující služby ve stavebnictví, a na základě sběru interních a externích dat analyzovat efektivitu zacílení marketingových aktivit firmy. |
cs |
| dc.format |
63 s. (76 421znaků) |
cs |
| dc.format.extent |
1110824 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Marketingový mix
|
cs |
| dc.subject |
STP model
|
cs |
| dc.subject |
segmentace
|
cs |
| dc.subject |
targeting
|
cs |
| dc.subject |
positioning
|
cs |
| dc.subject |
služby
|
cs |
| dc.subject |
maketing slu-žeb
|
cs |
| dc.subject |
dotazníkové šetření
|
cs |
| dc.subject |
marketingové komunikace
|
cs |
| dc.subject |
Marketing mix
|
en |
| dc.subject |
STP model
|
en |
| dc.subject |
segmentation
|
en |
| dc.subject |
targeting
|
en |
| dc.subject |
positioning
|
en |
| dc.subject |
services
|
en |
| dc.subject |
maketing servi-ces
|
en |
| dc.subject |
questionnaire survey
|
en |
| dc.subject |
marketing communications
|
en |
| dc.title |
Marketingové komunikace firmy, poskytující služby, a hodnocení jejich účinnosti |
cs |
| dc.title.alternative |
Marketing Communications of a Service-Providing Company and Evalution of Its Efficiency |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Křížek, Zdeněk |
|
| dc.date.accepted |
2013-05-24 |
|
| dc.description.abstract-translated |
The objective of this work is by the STP model (segmentation, targeting, positioning) pro-file target groups of company providing services in construction, and through collating of internal and external data range to analyze the effectiveness of marketing targeting activi-ties of company. |
en |
| dc.description.department |
Ústav marketingových komunikací |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/126
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communication Studies |
en |
| dc.identifier.stag |
32368
|
|
| utb.result.grade |
B |
|
| dc.date.submitted |
2013-04-25 |
|
