Webová prezentace e-shopu s módou

Jelínková, Kateřina

Webová prezentace e-shopu s módou

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Language: English čeština

Webová prezentace e-shopu s módou

dc.contributor.advisor	Juříková, Martina
dc.contributor.author	Jelínková, Kateřina
dc.date.accessioned	2017-07-03T09:16:00Z
dc.date.available	2017-07-03T09:16:00Z
dc.date.issued	2017-01-31
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/41313
dc.description.abstract	Cilem diplomove prace je optimalizovat webove stranky spolecnosti POSHme.cz, tak aby byly v souladu s uzivatelskou pouzitelnosti. Teoreticka cast je zamerena hlavne na poznatky z online marketingu, na user experience a celkova nastaveni efektivniho webu. Dale pak take mapuje nastroje online komunikace, specifika fashion marketingu a chovani uzivatele na webu. Prakticka cast je konkretne zamerena na spolecnost POSHme.cz a nastavenim jejiho e-shopu. Stezejni casti je uzivatelske testovani webu spolecnosti a soucasti je i sekundarni vyzkum dat z nastroje Smartlook a Google Analytics. Nasleduje projektova cast, kde uz jsou konkretne zpracovany poznatky ze vsech provedenych vyzkumu.
dc.format	99s, (123263 znaků)
dc.language.iso	cs
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	online marketing	cs
dc.subject	online nastroje	cs
dc.subject	internetovy marketing	cs
dc.subject	uzivatelske testovani pouzitelnosti	cs
dc.subject	Google Analytics	cs
dc.subject	Smartlook	cs
dc.subject	webova prezentace	cs
dc.subject	pouzitelnost	cs
dc.subject	user experience	cs
dc.subject	modni e-shop	cs
dc.subject	fashion marketing	cs
dc.subject	online marketing	en
dc.subject	online tools	en
dc.subject	internet marketing	en
dc.subject	user testing	en
dc.subject	Google analytics	en
dc.subject	Smartlook	en
dc.subject	web presentation	en
dc.subject	usability	en
dc.subject	user experience	en
dc.subject	fashion e-shop	en
dc.subject	fashion marketing	en
dc.title	Webová prezentace e-shopu s módou
dc.title.alternative	Web Presentation of The Online Fashion Store
dc.type	diplomová práce	cs
dc.contributor.referee	Soukalová, Radomila
dc.date.accepted	2017-05-22
dc.description.abstract-translated	The objective of this thesis is to optimize website of company POSHme.cz, so it is user friendly. The theoretical part primary aims to apply the knowledge of online marketing to user experience and general effective website configuration. Further it maps online communication tools, fashion marketing specifics and user behavior on the website. Practical part is focused on the company POSHme.cz and its e-shop configuration. Key part consists of user testing of company website and also secondary research of data from Smartlook and Google Analytics tools. The following is project part, where findings from all the research are processed.
dc.description.department	Ústav marketingových komunikací
dc.thesis.degree-discipline	Marketingové komunikace	cs
dc.thesis.degree-discipline	Marketing Communications	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Multimedia Communications	en
dc.thesis.degree-name	Mgr.
dc.thesis.degree-program	Mediální a komunikační studia	cs
dc.thesis.degree-program	Media and Communication Studies	en
dc.identifier.stag	47438
utb.result.grade	Fx
dc.date.submitted	2017-04-21