| dc.contributor.advisor |
Kozák, Vratislav
|
|
| dc.contributor.author |
Kormanová, Monika
|
|
| dc.date.accessioned |
2013-10-04T01:55:33Z |
|
| dc.date.available |
2013-10-04T01:55:33Z |
|
| dc.date.issued |
2012-03-26 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/18943
|
|
| dc.description.abstract |
Cieľom diplomovej práce je zvýšiť konkurencieschopnosť spoločnosti Anti AQUA, s.r.o. na slovenskom trhu, ktorá sa nachádza v obci Rosina pri Žiline, spracovaním niekoľkých propagačných materiálov. V teoretickej časti, ktorá pozostáva z troch kapitol, sú priblížené a definované pojmy, ktoré sú následne využité v praktickej časti. Prvá kapitola je zameraná na marketing, marketing služieb, marketing stavebníctva a marketingový mix služieb a stavebníctva. Druhá je venovaná marketingovému výskumu a tretia popisuje konkurencieschopnosť a jednotlivé analýzy súvisiace s so skúmaním konkurencieschopnosti spoločnosti na vybranom trhu. Praktickej časti sú venované kapitoly štyri, päť, šesť a sedem. Kapitola štyri uvádza základné údaje o spoločnosti. V ďalšej časti je spracovaný a vyhodnotený dotazník. Jednotlivé analýzy sú spracované v šiestej kapitole. V siedmej kapitole je spracovaná časová, nákladová a riziková analýza projektu. |
cs |
| dc.format |
112 s. |
cs |
| dc.format.extent |
4484382 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
sk |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Marketing
|
cs |
| dc.subject |
marketing v stavebníctve
|
cs |
| dc.subject |
marketingový mix
|
cs |
| dc.subject |
marketingový mix služieb
|
cs |
| dc.subject |
marketingový mix v stavebníctve
|
cs |
| dc.subject |
vlastnosti služieb
|
cs |
| dc.subject |
výskum trhu
|
cs |
| dc.subject |
konkurencieschopnosť
|
cs |
| dc.subject |
dotazníkový prieskum
|
cs |
| dc.subject |
SWOT analýza
|
cs |
| dc.subject |
PESTE analýza
|
cs |
| dc.subject |
Porterova analýza
|
cs |
| dc.subject |
Marketing
|
en |
| dc.subject |
marketing in construction
|
en |
| dc.subject |
marketing mix
|
en |
| dc.subject |
service marketing mix
|
en |
| dc.subject |
marketing mix in construction services
|
en |
| dc.subject |
properties of services
|
en |
| dc.subject |
market research
|
en |
| dc.subject |
competitiveness
|
en |
| dc.subject |
questionnaire survey
|
en |
| dc.subject |
SWOT analyses
|
en |
| dc.subject |
PESTE analyses
|
en |
| dc.subject |
Porter analyses
|
en |
| dc.title |
Projekt zvýšení konkurenceschopnosti společnosti Anti AQUA s využitím nástrojů marketingového mixu |
cs |
| dc.title.alternative |
Project of Utilization the Competitiveness of Anti AQUA Using Marketing Mix Tools |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Jenča, Peter |
|
| dc.date.accepted |
2012-05-24 |
|
| dc.description.abstract-translated |
The aim of this thesis is to increase the competitiveness of Anti AQUA Ltd. on the Slovak market, which is located in the village near Žilina, Rosina, processing some promotional materials. In the theoretical part, which consists of three chapters, are a close defined terms, which are subsequently used in the practical part. The first chapter focuses on marketing, marketing services, marketing in construction services and marketing mix of services and construction services. Second is focused on marketing research and the third describes competitiveness and single analyses related to the exploration company's competitiveness in selected markets. In practical part are included chapters four, five, six and seven. Chapter four provides a basic company data. In the next chapter is processed and evaluated questionnaire. Individual units of analysis are processed in chapter six. In the seventh chapter is written time, cost and risk analysis of the project. |
en |
| dc.description.department |
Ústav managementu a marketingu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/175
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
24002
|
|
| utb.result.grade |
C |
|
| dc.date.submitted |
2012-05-02 |
|
